Course Overview
The strategic planning course provides a practical framework for developing organizational capabilities in long-term planning, through analyzing the internal and external environment, identifying future directions, and formulating strategic objectives that achieve sustainability and organizational excellence. It also focuses on linking strategy to implementation and performance measurement
Target Audiences
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· Administrative and executive leaders · Department and division managers · Planning and development officers · Corporate performance officers · Project managers · Employees in the public and private sectors |
Course Duration
- Total Hours: 25 training hours
- Number of Days: 5 days
- Hours per Day: 5 hours daily
Course Outline
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📅 Day 1: Introduction to Strategic Planning 🔹Module 1: The Concept and Importance of Strategic Planning The concept of strategic planning and its role in guiding organizations towards achieving their future goals. 🔹Module 2: Levels of Planning in Organizations The difference between strategic, tactical, and operational planning. 🔹Module 3: Components of a Strategic Plan The essential elements of the plan, such as vision, mission, values, and objectives. 🔹Module 4: Modern Trends in Strategic Planning Modern methods used in developing organizational strategies. 📅 Day 2: Strategic Environment Analysis 🔹Module 5: External Environment Analysis (PESTEL) Studying the influential political, economic, social, technological, legal, and environmental factors. 🔹Module 6: Internal Environment Analysis Evaluating the resources, capabilities, and capacities within the organization. 🔹Module 7: SWOT Analysis Identifying strengths, weaknesses, opportunities, and threats. 🔹Module 8: Identifying Strategic Issues Identifying the most important challenges and opportunities that affect the future of the organization. 📅 Day Three: Strategy Formulation 🔹Module 9: Developing the Vision, Mission, and Values Formulating the organization’s overall direction and defining its corporate identity. 🔹Module 10: Defining Strategic Objectives Setting clear and measurable objectives aligned with the organization’s vision. 🔹Module 11: Selecting Strategic Alternatives Evaluating strategic options and selecting the most suitable one to achieve the objectives. 🔹Module 12: Developing the Strategic Plan Transforming the strategic direction into a comprehensive and actionable action plan. 📅 Day Four: Strategy Implementation 🔹Module 13: Translating the Strategy into Operational Plans Linking strategic objectives to operational plans and practical programs. 🔹Module 14: Managing Strategic Projects Implementing initiatives and projects related to the strategic plan. 🔹Module 15: Managing Organizational Change Addressing the changes resulting from the implementation of the strategy. 🔹Module 16: Strategic Communication Disseminating the strategy within the organization and ensuring its understanding by all stakeholders. 📅 Day 5: Monitoring and Evaluating Strategic Performance 🔹Module 17: Key Performance Indicators (KPIs) Measuring the achievement of objectives using clear performance indicators. 🔹Module 18: Balanced Scorecard (BSC) Linking financial and non-financial performance to achieve organizational balance. 🔹Module 19: Continuous Monitoring and Evaluation Monitoring the implementation of the plan and making necessary adjustments. 🔹Module 20: Continuous Improvement and Strategic Development Developing the strategy based on results and changes in the environment. |
Course Outcomes
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By the end of the course, participants will be able to: · Understanding and applying strategic planning methodologies · Analyzing the organization’s internal and external environment · Formulating a clear vision, mission, and strategic objectives · Developing actionable strategic plans · Linking strategy to organizational performance · Measuring performance using effective indicators · Continuously developing and improving strategies |