Course Overview
This course is a specialized program designed to empower participants to leverage artificial intelligence (AI) technologies in building and developing modern digital marketing strategies. This is achieved through data analysis, understanding customer behavior, automating marketing processes, and optimizing strategic decisions.
The course focuses on transforming marketing from a traditional, trial-based approach to a smart, data-driven, and predictive marketing model that continuously improves performance to maximize return on investment (ROI).
Target Audiences
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· Marketing and digital marketing managers · Advertising campaign managers · Entrepreneurs and business owners · Data and marketing analysts · Marketing staff in government and private institutions · Anyone interested in developing marketing strategies using artificial intelligence |
Course Duration
- Total Hours: 25 training hours
- Number of Days: 5 days
- Hours per Day: 5 hours daily
Course Outline
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Course Modules 🔹Module 1: The Concept of Modern Digital Marketing Understanding the fundamentals of digital marketing, its most important channels, and its role in brand building. 🔹Module 2: Introduction to Artificial Intelligence in Marketing Learning how artificial intelligence supports marketing decisions and improves performance. 🔹Module 3: Shifting from Traditional to Smart Marketing Examining the differences between the two approaches and the impact of artificial intelligence on strategy development. 🔹Module 4: The Role of Data in Marketing Decision-Making Understanding the importance of data as a key driver for building effective marketing strategies. 🗓️ Day Two: Data Analysis and Understanding the Target Audience 🔹Module 5: Analyzing Customer Behavior Using Artificial Intelligence Using smart tools to accurately understand customer patterns and behavior. 🔹Module 6: Building Customer Segments Dividing the audience into intelligent segments based on data and behavior. 🔹Module 7: Predictive Analytics Using artificial intelligence to predict future customer behavior and needs. 🔹 Module 8: Digital Competitor Analysis Using AI tools to monitor and analyze competitor performance. 🗓️ Day 3: Building a Smart Marketing Strategy 🔹Module 9: Designing an AI-Powered Digital Marketing Strategy Building a data-driven marketing strategy based on intelligent analytics. 🔹Module 10: Setting Smart Marketing Goals (SMART Goals AI) Setting measurable and achievable goals using intelligent analytics. 🔹Module 11: Selecting the Right Marketing Channels Identifying the most effective channels to reach the target audience. 🔹Module 12: Enhancing Customer Experience Using AI to improve the customer journey across all interaction points. 🗓️ Day 4: Automation and Marketing Performance Enhancement 🔹Module 13: Marketing Automation Using AI tools to automate marketing campaigns and tasks. 🔹Module 14: AI-Powered Advertising Campaigns Increase ad efficiency, improve targeting, and reduce costs. 🔹Module 15: Real-Time Marketing Performance Analysis Monitor results and analyze performance in real time to make immediate decisions. 🔹Module 16: Conversion Optimization Increase campaign effectiveness and convert visitors into customers. 🗓️ Day Five: Advanced Strategy and Digital Expansion 🔹Module 17: Building a Smart, Integrated Digital Marketing System Integrate all tools and strategies into a comprehensive marketing system. 🔹Module 18: Expanding into Digital Markets Using AI Strategies for expanding and reaching new markets intelligently. 🔹Module 19: Measuring Marketing Return on Investment (ROI) Analyze the return on marketing campaigns using intelligent data. 🔹Module20: The Future of Digital Marketing and AI Explore future trends in smart marketing and digital transformation. |
Course Outcomes
| By the end of the course, participants will be able to:
· Understanding the role of artificial intelligence in digital marketing · Analyzing data and accurately building customer segments · Designing smart digital marketing strategies · Using automation to improve marketing processes · Enhancing advertising campaign performance and increasing ROI · Making data-driven marketing decisions · Enhancing customer experience across digital channels · Building effective digital expansion strategies |